Alles Wordt Breder

General information

Project name: Alles Wordt Breder
Country: Belgium
Timeline: From 1 April 2025 to 31 March 2026
Lead Organisation: de PODCAST vzw

Summary of Action

The podcast series Alles Wordt Beter (Everything Will Get Better) was launched in early 2022 by 10 media initiatives as a collaborative alternative to mainstream talk shows. The promise was threefold:

  • The podcasts cover topics that focus on relevant issues, independent of the polarised media context, and align with the priorities that resonate with engaged citizens.
  • The podcasts allow a wider and more diverse spectrum of experts to speak, tapping into the expertise of civil society.
  • The podcasts do not just analyse problems, but always propose solutions or alternatives.

The intention was to build an audience based on the partners’ existing reach, complemented by building reach through the podcasts’ own communication channels.

After 30 episodes, the board decided to do a thorough evaluation of the podcast. We called on two external podcast experts for this and discussed their analyses and suggestions with the board. The editorial team set to work on the recommendations to innovate the podcast.

This ‘Alles Wordt Breder’ (Everything Reaches Wider) project translates that evaluation process into a yearly plan to strengthen the podcast in terms of content and, above all, to increase its reach and impact, paying particular attention to younger audiences, diversity, and the translation of interest into engagement.

Sustainable Development Goals

This project supports the following SDGs.

Budget of project

€ 22,500.00

Contact

You can find the lead organisation on the following platforms:

Facebook    LinkedIn   Instagram    Spotify    Soundcloud

 

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